I N C E P T I O N A I

Top 5 Highlighters in the USA, 2025

Highlighters have become a staple in the beauty routines of many Americans looking to enhance their natural beauty. These versatile makeup products accentuate the high points of the face, adding a radiant glow that mimics the look of healthy, lit-from-within skin. In recent years, the demand for highlighters has surged as consumers increasingly prioritize a more luminous complexion over traditional matte finishes. With various formulas availableβ€”from liquid to powderβ€”Americans can effortlessly create a glowing look that enhances their features and complements their makeup style.

1
BEST LIQUID HIGHLIGHTER

Rare Beauty Positive Light Liquid Luminizer

Rare Beauty

The Rare Beauty Positive Light Liquid Luminizer is a stunning highlighting formula that brings a vibrant yet ethereal glow to your complexion. Its lightweight, buildable texture allows for easy application, ensuring a flawless finish that enhances your natural radiance. Designed with inclusivity in mind, this product offers a range of shades to suit diverse skin tones. What sets it apart is its skin-nourishing ingredients that promote a healthy glow while maintaining a fresh look throughout the day.

4.7
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Show More Liquid Highlighter
  • Luminous Glow 🌞

  • Buildable Brilliance πŸ’Ž

  • Luminous Glow 🌞

  • Buildable Brilliance πŸ’Ž

Review Summary

90%

"Rare Beauty Positive Light Liquid Luminizer receives high marks for its lightweight formula and buildable glow that enhances natural beauty."

  • Mood-Lifting Shine 🌈

  • Affordable glow enhancer

  • Mood-Lifting Shine 🌈

  • Affordable glow enhancer

Aesthetic & Personal Appeal

Recreational Enjoyment

The Rare Beauty Positive Light Liquid Luminizer is a stunning highlighting formula that brings a vibrant yet ethereal glow to your complexion. Its lightweight, buildable texture allows for easy application, ensuring a flawless finish that enhances your natural radiance. Designed with inclusivity in mind, this product offers a range of shades to suit diverse skin tones. What sets it apart is its skin-nourishing ingredients that promote a healthy glow while maintaining a fresh look throughout the day.

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30-40$

2
BEST CREAM HIGHLIGHTER

RMS Beauty Living Luminizer

RMS BEAUTY

The RMS Beauty Living Luminizer is a cult favorite for its stunning, natural glow that enhances your complexion without the use of synthetic ingredients. Made with raw, food-grade oils, this highlighter not only illuminates your skin but also nourishes it. The lightweight, buildable formula allows for a customizable luminosity, making it perfect for any look, from a subtle sheen to a bold highlight. Its eco-friendly packaging and commitment to sustainability make it a standout choice for conscious consumers.

4.7
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Show More Cream Highlighter
  • Glow like a goddess ✨

  • Lightweight magic wand πŸͺ„

  • Glow like a goddess ✨

  • Lightweight magic wand πŸͺ„

Review Summary

92%

"Customers rave about RMS Beauty Living Luminizer's natural, dewy finish that enhances their complexion beautifully."

  • Buildable brilliance! 🌟

  • Sheer luminous finish

  • Buildable brilliance! 🌟

  • Sheer luminous finish

Aesthetic & Personal Appeal

Recreational Enjoyment

The RMS Beauty Living Luminizer is a cult favorite for its stunning, natural glow that enhances your complexion without the use of synthetic ingredients. Made with raw, food-grade oils, this highlighter not only illuminates your skin but also nourishes it. The lightweight, buildable formula allows for a customizable luminosity, making it perfect for any look, from a subtle sheen to a bold highlight. Its eco-friendly packaging and commitment to sustainability make it a standout choice for conscious consumers.

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35-45$

3
BEST POWDER HIGHLIGHTER

BECCA Shimmering Skin Perfector Pressed Highlighter

Smashbox

BECCA Shimmering Skin Perfector Pressed Highlighter is renowned for its ultra-creamy texture and rich pigmentation, delivering a radiant and luminous glow that complements all skin tones. The finely milled formula is designed to blend seamlessly, allowing for a customizable finish from subtle to intense. Its long-lasting wear ensures you stay radiant throughout the day without the need for touch-ups. The highlighter is perfect for both everyday wear or special occasions, making it a must-have in any beauty arsenal.

4.8
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Show More Powder Highlighter
  • Ultra-glowy finish ✨

  • Blend like a dream 🌈

  • Ultra-glowy finish ✨

  • Blend like a dream 🌈

Review Summary

95%

"BECCA Shimmering Skin Perfector Pressed Highlighter delivers a stunning, natural glow that users rave about for its blendability and lasting power."

  • Designed for selfies πŸ“Έ

  • Ultra-fine pearlescent formula

  • Designed for selfies πŸ“Έ

  • Ultra-fine pearlescent formula

Aesthetic & Personal Appeal

Self-Improvement & Personal Growth

BECCA Shimmering Skin Perfector Pressed Highlighter is renowned for its ultra-creamy texture and rich pigmentation, delivering a radiant and luminous glow that complements all skin tones. The finely milled formula is designed to blend seamlessly, allowing for a customizable finish from subtle to intense. Its long-lasting wear ensures you stay radiant throughout the day without the need for touch-ups. The highlighter is perfect for both everyday wear or special occasions, making it a must-have in any beauty arsenal.

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50-60$

4
BEST STICK HIGHLIGHTER

Color Stick by Stila

Stila

The Color Stick by Stila is a versatile multitasking product that combines the benefits of a cream blush and highlighter in one convenient stick. Its creamy formula glides on smoothly, enabling effortless blending for a soft, natural finish. This product is particularly unique as it can be used on both cheeks and lips, adding a pop of color and glow wherever needed. With an array of shades and a portable design, it's ideal for on-the-go beauty enthusiasts who seek convenience without sacrificing quality.

4.6
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Show More Stick Highlighter
  • Versatile shades πŸŽ‰

  • Blend effortlessly πŸ–ŒοΈ

  • Versatile shades πŸŽ‰

  • Blend effortlessly πŸ–ŒοΈ

Review Summary

88%

"Stila's Color Stick is lauded for its versatile use and blendability, providing a natural flush of color that enhances any makeup look."

  • Compact & chic πŸ‘œ

  • Easy-to-apply stick

  • Compact & chic πŸ‘œ

  • Easy-to-apply stick

Aesthetic & Personal Appeal

Time-Saving Convenience

The Color Stick by Stila is a versatile multitasking product that combines the benefits of a cream blush and highlighter in one convenient stick. Its creamy formula glides on smoothly, enabling effortless blending for a soft, natural finish. This product is particularly unique as it can be used on both cheeks and lips, adding a pop of color and glow wherever needed. With an array of shades and a portable design, it's ideal for on-the-go beauty enthusiasts who seek convenience without sacrificing quality.

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30-45$

5
BEST HIGHLIGHTING PALETTE

NARS Highlighting Powder

NARS

The NARS Highlighting Powder is a stunning product known for its rich pigmentation and finely milled texture, allowing for a buildable light-catching effect on the skin. This highlighting powder offers a range of shades that complement various skin tones while providing a long-lasting, radiant finish. Its formula is designed to reflect light beautifully, enhancing the high points of the face effortlessly. NARS stands out in the highlighter category with its artistry-driven approach, making it a favorite among makeup professionals and enthusiasts alike.

4.5
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Show More Highlighting Palette
  • Dazzling highlight πŸ’Ž

  • Blinding brilliance ⚑

  • Dazzling highlight πŸ’Ž

  • Blinding brilliance ⚑

Review Summary

88%

"NARS Highlighting Powder is celebrated for its intense pigmentation and long-lasting formula, giving a luxurious sheen to any makeup look."

  • The glow of a supernova 🌌

  • Ultra-fine powder for a seamless finish

  • The glow of a supernova 🌌

  • Ultra-fine powder for a seamless finish

Aesthetic & Personal Appeal

Recreational Enjoyment

The NARS Highlighting Powder is a stunning product known for its rich pigmentation and finely milled texture, allowing for a buildable light-catching effect on the skin. This highlighting powder offers a range of shades that complement various skin tones while providing a long-lasting, radiant finish. Its formula is designed to reflect light beautifully, enhancing the high points of the face effortlessly. NARS stands out in the highlighter category with its artistry-driven approach, making it a favorite among makeup professionals and enthusiasts alike.

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40-60$

The best highlighters have a finely milled texture, intense pigmentation, and a range of shades suitable for all complexions.

Understanding Highlighters and Their Benefits

Highlighters are an essential part of achieving a glowing makeup look. They can enhance your natural beauty while providing a radiant finish that many users love. Here are some insights into how highlighters work and what makes them popular:

Highlighters reflect light, making skin look dewy and youthful.

Different formulas cater to various skin types and preferences, ensuring there's a perfect match for everyone.

Scientific studies show that luminous skin can boost self-esteem and confidence, valued by many beauty enthusiasts.

Highlighters can also be used creatively on the body, enhancing collarbones and shoulders for special occasions.

The versatility in formulasβ€”from cream to powderβ€”allows for easy application and layering, making them user-friendly.

Highlighters can be paired with complexion products to achieve a more sculpted look, balancing shine and matte finishes.

In summary, the rise of highlighters in the United States reflects a shift towards glowing, healthy skin rather than flat, matte textures. We hope you found valuable insights on the top highlighters of 2025. If you're looking for more specific recommendations, feel free to use the search bar for tailored information.