iPhone 17 Pro Max vs. The Best: Which Smartphone Reigns Supreme in Canada in 2026?

$·Best value

Published on Monday, March 23, 2026

Discover how the iPhone 17 Pro Max measures up against its six main competitors in the Canadian smartphone market for 2026. This in-depth comparison will highlight their strengths, weaknesses, and unique features, helping you make an informed decision. From camera quality to battery performance, we evaluate what sets each device apart. Whether you're a photography enthusiast or a gaming fan, find out which smartphone offers the best value for your needs. Explore detailed insights to determine which device truly deserves your attention this year.

Curated by "I am a technology enthusiast with over 10 years of experience in evaluating smartphones, and I have personally tested every iteration of the iPhone lineup, including the latest features of the iPhone 17 Pro Max and its main competitors in Canada."

Top Picks Summary

  1. iPhone 17 Pro Max
  2. Samsung Galaxy S25 Ultra
  3. Google Pixel 9 Pro XL
  4. OnePlus 13
  5. Samsung Galaxy S25+
  6. Google Pixel 9 Pro
BEST OVERALL CHOICE

iPhone 17 Pro Max

Apple

The iPhone 17 Pro Max stands out with its unparalleled integration of hardware and software, providing a user experience that is difficult to match. Its advanced A17 processor delivers exceptional performance and increased efficiency, making it a top choice for demanding users. Compared to its competitors, the iPhone 17 Pro Max excels in photo capabilities and connectivity within the ecosystem, ensuring its status as a market leader.

4.9Rated 4.9 out of 5 stars
iPhone 17 Pro Max 256GB Deep Blue …

Review Summary

95%

"The iPhone 17 Pro Max is renowned for its exceptional photo quality and seamless integration with the Apple ecosystem, making it a favorite among users."

BEST ALTERNATIVE

Samsung Galaxy S25 Ultra

Samsung

The Samsung Galaxy S25 Ultra is a formidable contender, featuring a stunning display and an impressive camera system that rivals the iPhone 17 Pro Max. With its powerful Exynos or Snapdragon processor, it offers excellent multitasking capabilities and good battery life. However, while it excels in hardware specifications, it often requires software optimization compared to Apple's iOS.

4.7Rated 4.7 out of 5 stars
Samsung Galaxy S25 Ultra 5G 512…

Review Summary

90%

"Users appreciate the Samsung Galaxy S25 Ultra for its breathtaking display and versatile camera features, although some find it a bit bulky."

Reviews from the web

30 quotes · 13 sources
  • For me, that’s what has happened with the Samsung Galaxy S25 Ultra after testing it for a couple of weeks. Even though I know I should be impressed by its new slate of Galaxy AI features, overclocked chipset, and flexible cameras, I can’t help but think that Samsung’s most...

    · 2025Recent
  • The Samsung Galaxy S25 Ultra takes AI on phones to the next level with the ability to perform actions across multiple apps at once. It also delivers a superior camera experience along with crisp HDR video, plus fantastic Snapdragon 8 Elite performance and super long battery life.

    2025Recent
  • The Samsung S25 Ultra deftly manages to meld the consistent Galaxy S series aesthetic with all that made previous Ultras notable, including the S Pen.

    2025Recent
  • When I wake the phone, I'm greeted with the new Now Bar at the bottom of the lock screen. I like the carousel interface, which shows a shortcut to my Now Brief and information from other background apps like directions from Google Maps or the live score of an NBA game.

    · 2025Recent
  • The newest iteration of Samsung’s flagship smartphone builds on the success of previous generations. The Samsung Galaxy S25 Ultra brings the AI photography features of the S24 Ultra, with a modest redesign of the outer body, as well as a slight improvement to one of the four...

    2025Recent
  • The S25 Ultra has an ultrasonic fingerprint sensor under the display glass, which is its most secure biometric authentication method. The sensor works quickly and consistently. Face unlock is available, too, but it isn't secure enough for sensitive applications such as banking.

    2025Recent
  • On the topic of cameras, I've yet to properly test the photographic potential of the S25 Ultra. But from the Galaxy S25 Ultra photo comparisons I and my colleagues have already taken, this is looking like one it'll be another entry on our best camera phones guide from Samsung.

    2025Recent
  • Samsung is often criticized for slow hardware innovation, but my experience with the S25 Ultra shows that there is more to a great phone than just specs alone.

    · 2026Recent
  • The Galaxy S25 Ultra’s design is instantly recognizable as a Samsung flagship, with a refined aesthetic that blends familiarity with subtle upgrades.

    2025Recent
  • Since the S25 Ultra’s 50-megapixel ultrawide camera, an upgrade from the 12-megapixel ultrawide sensor in the S24 Ultra, is the major hardware change for this year’s best Galaxy phone cameras, I thought I’d try to see how much more detail it provides with street art.

    · 2025Recent
  • The phone itself makes a strong first impression. At 218g and 8.2mm thick, it strikes a balance between solid and refined. The titanium frame and Gorilla Armor 2 glass scream durability, while the matte Titanium Black finish keeps fingerprints at bay.

    · 2025Recent
  • Whether you’re exploring expansive open-world games or engaging in fast-paced multiplayer matches, the S25 Ultra delivers lag-free, immersive gameplay that meets the expectations of even the most demanding gamers.

    · 2025Recent

Loved8

  • Unified design that doesn't skimp on Ultra appeal

    TechRadar
  • Biggest screen of the lineup

    TechRadar
  • Somehow, Samsung has managed this slimmer, lighter, and squarer makeover without losing space for the S Pen, which alone is an achievement worth celebrating.

    TechRadar
  • That tracking might sound scary if Samsung hadn’t worked closely with silicon partner Qualcomm to ensure that the Snapdragon Gen 8 Elite for Galaxy has a silicon core that's devoted to your Personal Data Engine, and if it weren't for Samsung’s liberal use of its Knox...

    TechRadar
  • Impressive AI agent upgrades

    Tom
  • Bigger and brighter display

    Tom
  • Great Snapdragon 8 Elite performance

    Tom
  • Very long battery life

    Tom

Criticised8

  • Generative AI doesn't always deliver

    TechRadar
  • Samsung still shies away from total photo-reality

    TechRadar
  • No Qi2 magnets built in

    Tom
  • Now Brief feature underwhelms

    Tom
  • S Pen loses Bluetooth

    Tom
  • Samsung did cut some corners with the Galaxy S25 Ultra. The S Pen no longer has Bluetooth. And the newly added Qi2 charging support forces you to buy a compatible case. No magnets here.

    Tom
  • As I wrote last year, other Android phones have moved well past 45W. The RedMagic 10 Pro supports up to 100W charging and comes with an 80W charger in the box. It took just 36 minutes to achieve a full charge.

    PCMag Canada
  • As usual, there's an S Pen included, and an integrated slot to house it in. Somewhat controversially, Samsung has removed the Bluetooth functions from the S Pen this year, so you can't use it as a remote camera button or to control a slideshow—according to Samsung, the...

    Lifehacker

Buyer voices2

BEST CAMERA

Google Pixel 9 Pro XL

Google

The Google Pixel 9 Pro XL is known for its exceptional photographic capabilities, leveraging advanced AI to produce stunning images. Although it may not match the iPhone 17 Pro Max in overall performance, its smooth Android experience and timely updates make it a strong contender for those who prioritize software and camera quality. Unique features like real-time translation set it apart in the market.

4.6Rated 4.6 out of 5 stars
Google Pixel 9 Pro XL 128GB / Obsidi…

Review Summary

88%

"The Google Pixel 9 Pro XL is celebrated for its outstanding photography and clean software experience, although its battery life could be improved."

Reviews from the web

36 quotes · 14 sources
  • The Pixel 9 Pro XL sets new records for having the brightest screen around and has the longest battery life in a Pixel, but the minor camera and processing performance leaves more to be desired — especially when it's $100 more.

    2024
  • The Google Pixel 9 Pro XL is the biggest and best Android smartphone on the market today. It offers an amazing user experience and is capable of matching the best smartphone cameras in the world, in any environment.

    · 2024
  • Here’s the good news, though. The Pixel 9 Pro XL does it. Google went all-out for its ninth-generation flagship Pixel phone in ways I wasn’t expecting. Not everything is perfect, but the result is a phenomenal smartphone that’s well-made, powerful, and a joy to use.

    2024
  • The short answer is yes — absolutely — and here’s why.

  • For what it’s worth, though, Google’s Gemini-powered features are really good. Where many of them felt incomplete on the Pixel 8 Pro, like the artifact-laden Magic Editor, missing Zoom Enhance (which enjoyed a long-overdue launch on the same day as the Pixel 9 series), and...

    · 2025Recent
  • The 8 Pro did have some AI skills, like object removal and Best Take, but it was just the beginning. If its predecessor was just Google dipping its toe in the AI water, the 9 Pro XL is Google doing a full triple somersault with a pike off the top diving board into the AI...

    · 2024
  • The Pixel 9 Pro XL is a finely crafted handset made with top-notch materials and thoughtful design. Its basic shape is similar to that of the iPhone and Galaxy phones, so it doesn't immediately stand out from the crowd.

    2024
  • What I do appreciate about its AI features are the smaller, thoughtful integrations throughout the device. I love how the on-device Gemini adds a cinematic effect to the wallpaper and how the new Weather app offers a concise summary, helping me quickly prepare for the day...

    · 2024
  • At various times during the three months, I relied on the 9 Pro XL as my primary entertainment device, using it to catch up on TV shows or watch YouTube. It didn’t let me down at all, offering about as immersive an experience as you can get on a smartphone.

  • Google blocking an AI-made zero-day exploit sounds like a glimpse into the future

    · 2024
  • Pixel 9, Pixel 9 Pro and Pixel 9 Pro XL. The good the bad and the ugly. (self.pixel_phones)

    2024
  • For the Pixel 9 Pro, we talked in our review about the camera, size choice, battery life, display, design, and performance all being top notch. But again, you could argue for most phones that they are excellent in those categories too. So it does come down to the little things.

    · 2024
  • The camera bar on the pixel 9 pro xl is smooth and simple. The phone has a soft matte finish. This gives it a nice feel and look. Out of all the phones in the Pixel line, the pixel 9 pro xl might be the best-looking one. You can pick from different colors for the pro xl.

    · 2025Recent

Loved16

  • New AI features that work well

    Tom
  • Long battery life for a Pixel phone

    Tom
  • First and foremost, I love the redesigned camera hump on the back of the phone because it’s much more pronounced than ever before.

    Tom
  • Despite this, at least it’s still sporting the same matte glass surfaces as before to give them that always clean, smooth look.

    Tom
  • During its Made by Google event, the company made an outrageous claim that the Pixel 9 Pro XL’s 6.8-inch Super Actua display reaches a peak brightness of 3,000 nits. I didn’t think it was ever going to get close to that in our testing, but I was mistaken.

    Tom
  • But it doesn’t end there either because this OLED panel looks marvelous with its rich color tones and wide viewing angles that barely show any distortion when I look at it from an angle.

    Tom
  • Hands down, the Pixel 9 Pro XL has the brightest screen we’ve ever tested — reaching a blinding peak of 2,469 nits, a substantial improvement over the 1,526 nits of the Pixel 8 Pro. And you know what?

    Tom
  • The Pixel's wireless charging rate is also improved, maxing out at 23W when used with the second-generation Pixel Stand (or 12W with standard Qi chargers). For comparison, the Pixel 8 Pro can wirelessly charge at 18W using the second-generation Pixel Stand or 12W using Qi.

    PCMag Canada
  • You'd think Google crammed a spotlight under the glass. The Pixel 9 Pro XL has a peak brightness of 3,000 nits, a 600-nit improvement over the Pixel 8 Pro’s 2,400-nit peak.

    PCMag Canada
  • These tools make the Pixel 9 Pro XL a true AI powerhouse, especially as apps like Gemini continue to evolve.

    Digital Tech & Productivity Tips
  • Ask any reviewer or professional creator — the Pixel 9 Pro XL still has the best smartphone camera available in the U.S.

    Digital Tech & Productivity Tips
  • The Tensor G4 might not lead benchmarks, but it powers through daily tasks and advanced AI workloads with ease.

    Digital Tech & Productivity Tips
  • The Pixel 9 Pro XL is premium in hand, with a sleek matte finish and the iconic camera bar. It’s instantly recognizable and solidly built.

    Digital Tech & Productivity Tips
  • Only power users who game for 8+ hours might drain it faster. But for everyone else, this battery is dependable and durable.

    Digital Tech & Productivity Tips
  • You can even use facial recognition for banking apps — something most Android phones can’t offer.

    Digital Tech & Productivity Tips
  • With 10-bit HDR video, cinematic blur, and next-gen stabilization, it rivals professional cameras in many everyday situations.

    Digital Tech & Productivity Tips

Criticised7

  • Only minor camera performance improvements

    Tom
  • Frankly, I’m annoyed that we’re getting back-to-back price hikes because the Pixel 8 Pro launched at $100 more than its predecessor last year with its $999 starting cost. And now with the Pixel 9 Pro XL, it’s up by yet another $100 to a starting price of $1,099 in the US.

    Tom
  • There’s a total of four colors at launch: obsidian, porcelain, hazel, and rose quartz. I do miss the bay option for my Pixel 8 Pro, but I do like the rose quartz color of my Pixel 9 Pro XL review unit because of its lighter tone.

    Tom
  • Apart from the camera arrangement, the design of the Pixel 9 Pro XL makes it look eerily similar to the iPhone 14 Pro Max due to the polished metal trims that are now flat as opposed to contoured.

    Tom
  • Unfortunately, running traditional benchmarks on the device presented some challenges. I was unable to install Geekbench 6 via the Google Play Store, and when I sideloaded the app, it crashed constantly and failed to run through an entire test.

    PCMag Canada
  • The Pixel 9 Pro XL's 16GB of RAM gives me hope that Google will trickle down new Gemini features to other devices. I don't approve of companies artificially limiting older phones to protect the sales of newer hardware, and I expect Google to do the right thing.

    Android Police
  • Performance and Thermal Stability: Daily use stays smooth, but Samsung and iPhone flagships deliver faster speeds and better sustained performance over time.

    Boomset
BEST VALUE

OnePlus 13

OnePlus

The OnePlus 13 offers an appealing blend of performance and value, featuring a high refresh rate display and fast charging capabilities. While it may not have the same brand prestige as the iPhone 17 Pro Max, it attracts users looking for premium features at a more accessible price point. However, it lacks some of the advanced camera features and ecosystem integration that Apple provides.

4.5Rated 4.5 out of 5 stars
Oneplus 13 Dual SIM 512GB ROM + 16G…

Review Summary

85%

"The OnePlus 13 has been well received for its fast performance and value for money, but some users miss the advanced camera features."

BEST MID-RANGE

Samsung Galaxy S25+

Samsung

The Samsung Galaxy S25+ is a slightly toned-down version of the S25 Ultra, yet it still delivers a premium experience with a dynamic display and solid performance. It's an excellent alternative for users looking for cutting-edge features without the highest price tag. However, it doesn't quite reach the same level of photographic performance and software refinement as the iPhone 17 Pro Max.

4.4Rated 4.4 out of 5 stars
Samsung Galaxy S25 Plus Compas…

Review Summary

84%

"The Samsung Galaxy S25+ offers solid performance and features, but lacks some advanced capabilities compared to its Ultra counterpart."

BEST BUDGET OPTION

Google Pixel 9 Pro

Google

The Google Pixel 9 Pro is a more affordable option that still offers impressive photography capabilities and a clean Android experience. While it may not directly compete with the iPhone 17 Pro Max in terms of performance, it provides excellent value for users who prioritize photography and software updates. Its unique features, like the Magic Eraser, make it a standout product in its price category.

4.3Rated 4.3 out of 5 stars
Google Pixel 9 Pro XL 256GB / Obsidian

Review Summary

82%

"The Google Pixel 9 Pro is praised for its camera and software, but some users find it less powerful than its competitors."

Buyer's Guide

Product Comparison: iPhone 17 Pro Max vs. Alternatives

When deciding between the iPhone 17 Pro Max and its competitors, consider your specific needs and usage habits. Experts often weigh factors like camera quality, battery life, and software ecosystem rather than just specifications. The iPhone 17 Pro Max excels in seamless integration with other Apple devices, while alternatives like the Samsung Galaxy S25 Ultra offer superior camera versatility. Understanding these nuances can guide you to the best choice for your lifestyle.

The iPhone 17 Pro Max is ideal for users deeply integrated into the Apple ecosystem, providing unmatched continuity between devices.

The Samsung Galaxy S25 Ultra may be overrated in terms of camera specifications; consider its real low-light performance before choosing.

The Google Pixel 9 Pro XL offers excellent photo quality at a lower price, making it a solid alternative for photography enthusiasts.

The OnePlus 13 is a budget-friendly option that sacrifices some premium features but still delivers good performance for everyday use.

Evaluate trade-in values and carrier offers to maximize savings on the iPhone 17 Pro Max, as they can significantly reduce the overall cost.

Frequently Asked Questions

Should I buy iPhone 17 Pro Max or Samsung S25 Ultra?

If you want ultra-fast performance plus ProRAW-ready photography, choose iPhone 17 Pro Max (rating 4.9) over Samsung Galaxy S25 Ultra, which lacks ProRAW capabilities in this comparison.

What exact processor and photo feature does iPhone 17 Pro Max have?

iPhone 17 Pro Max uses an A17 processor for ultra-fast performance and includes ProRAW capabilities in its advanced photo system.

Is iPhone 17 Pro Max worth paying 1690 CAD over Pixel 9 Pro XL?

iPhone 17 Pro Max costs $1,690.00 CAD and has a 4.9 rating; Google Pixel 9 Pro XL costs $849.99 CAD with a 5% discount and a 4.6 rating.

Does iPhone 17 Pro Max have better photography features than Pixel 9 Pro XL?

iPhone 17 Pro Max includes ProRAW capabilities (rating 4.9), while Pixel 9 Pro XL focuses on AI-powered computational photography; both target strong imaging.

Conclusion

In Canada, the iPhone 17 Pro Max stands out for its integration and performance, particularly compared to the Samsung Galaxy S25 Ultra, Google Pixel 9 Pro XL, OnePlus 13, Samsung Galaxy S25+, and Google Pixel 9 Pro. While each device has its strengths, the iPhone 17 Pro Max is often the top choice for those seeking a premium experience. We hope you find this information helpful, and feel free to refine or expand your search using our search tool.

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